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Product Description
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Features:
CMS+, Enhanced Content Management System
Build complex content pages. Create multiple versions of a page. Restrict
publishing privileges. Use a WYSIWYG editor with support for inserting rich
content. Create menus and page hierarchy for CMS pages. Introduce Widgets
for insertion to CMS pages.
Rich Merchandizing Suite (RMS)
Targeted Customer Segmentation, Merchandising and Marketing
Personalization Zones
Segment customers into groups and optimize marketing initiatives. Create
reports and define catalog and shopping cart price rules. Suggesting products
for customers. Use targeted merchandizing to setup automated rule-based
selection of products. Provide targeted, rules driven promotional marketing
banners/creatives tailored to each customer segment. Associate promotional
banners to catalog and shopping cart price rules and convert browsers to
customers.
Content Staging and Merging. Support for On-Demand
and Scheduled Merges and Rollbacks of Content
Create a staging site to test new categories, product information, promotions
and more. Content can be merged to the live site after approval, either ondemand
or on a scheduled basis.
Private Sales including Events, Invitations and Category
Access Permissions
The ability to restrict the catalog, allow customers and admin users to create
invitations, and the ability to create events for limited time sales of products
makes the Magento Enterprise Edition the perfect solution for Private Sales.
Administrator Permission Roles on Website and Store
Levels
Leverage Magento’s multi-store functionality to create multiple sites, and with
the Enterprise Edition you can restrict access roles so that staff view only the
data for the stores relevant to them.
Logging of Administrator Actions
Track and review all actions taken by administrator users, with the ability to
see views, edits and deletions of information. Logs are associated to specific
administator usesr, with the ability to see the action taken, when it was made,
and more.
Category View and Purchase Permissions Per Customer
Group (Limited Catalog Access)
Restrict the catalog access to certain customers with the ability to restrict on a
category, or global basis, the viewing and purchasing of items.
Gift Certificates/Cards (Physical and Virtual)
Allow customers to purchase physical (physical card mailed to recipient) and
virtual (code provided via email to recipient) gift certificates/cards. Customers
can include a personal message when purchasing, and recipients can use the
value to purchase items in the store.
Customer Store Credits
Store Credits can be created and tied to customer account. Orders can be
refunded for store credit, Gift Cards can be redeemed to store credit, and
customers can use the credit to purchase items during checkout.
Strong Data Encryption
Additional encryption and security standards in the Enterprise Edition to
support PA-DSS standards ensure that Magento is a fully secure solution.
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