Magento is launched as an open source e-commerce platform. In a short period of time, Magento has expanded into one of the World Wide Web’s top e-commerce platforms. Being a popular e-commerce platform, Magento is being implemented by over 150, 000 online businesses, and trusted by many individuals. There are three different versions of Magento: Community; Go; and Enterprise.
Magento Community Edition
The Magento Community Edition is highly recommended for businesses looking for an open source and user-friendly e-commerce platform to ply their trade and to give Magento a good exploration of its many features. The Community edition offers full customisation and it is perfectly essential for smaller online business entities. Additionally, this edition is the most popular Magento platform yet, with almost 4 million downloads since its inception.
Magento Go Edition
Magento Go is a more detailed version of Magento offered to businesses for their e-shopping cart needs. This particular edition specially appeals to mid-size businesses, where they aspire to function like a large business, only without their own technical resources to build and customize their e-commerce store. Magento Go is relatively easier for small businesses to use with its simple customization tools. It is a platform used by many businesses around the globe, boasting its effectiveness and popularity.
Magento Enterprise Edition
Utilized by large-scale businesses around the globe, Magento Enterprise Edition is the most advanced version of Magento yet. It is scaled to accommodate high traffic volume, large product catalogs and international expansion, therefore Magento Enterprise is best suited for large businesses. It is evident that the Enterprise edition is a ground-breaking e-commerce platform offered. Unlike the Community and Go editions, the Enterprise edition offers version exclusive full technical support from the Magento Support experts. Some of their global clients include: Nike; Olympus; The North Face and Pentel.
Favoured by Top Brands Everywhere
The connections Magento Enterprise Edition has for being a world leading e-commerce solution.
Comparison of Features for Magento
|Customer Accounts Management|
|Flexible Couponing and Promotions|
|Up-sells, Cross-sells and Related Products|
|Shipping Rules, Payment Configurations and Gateways|
|International Commerce and Multiple Languages|
|Analytics and Reporting|
|Flexible Pricing Rules|
|Persistent Shopping Cart|
|Advanced Administrator Roles, Logging and Site Access Permission|
|Multiple Store Views|
|Call Center with Assisted Shopping||-|
|Minimum Advertised Price||-|
|Price and Promotion Permission||-|
|Enhanced Catalog and Content Management System (CMS+)||-|
|Staging, Merging and Rollback of Content||-||-|
|Advanced Return Management Authorization||-||-|
|Gift Registry and Gifting Options||-||-|
|Private Sales, Events, Invitations||-||-|
|Advanced Customer Segmentation and Targeting||-||-|
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