Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the use of a number of approaches and techniques to enable a website to achieve higher rankings on the Search Engine Results Pages (SERP). By optimising your SEO strategy, you can position you website properly to be found on most search engines and ensure higher visibility, thereby increasing your website traffic.
When you engage us to optimise your SEO, we will provide the following services:
- Keyword Research and Analysis
- Content Development
- Review of site content and structure
Keyword Research and Analysis
We will conduct research to come up with a list of search terms which your potential customers are likely to search for on platforms such as Google or Yahoo when they want to find out more about products and services related to your industry. These include both short-term and long-term keywords that have the greatest potential for sales. For example, if you offer event planning services, a term such as “customised birthday party planning package” might be of more value than a term such as “event planner”.
Once we shortlist the most powerful keyword terms, we will recommend including these selectively into the contents of your website. This is so as to ensure that your website content is first and foremost user-friendly – since your customers are the primary audience, your website has to serve its functions of providing useful information – before it is search-engine friendly, that is, for bots to find your site.
Review of Site Content and Structure
Often neglected, a sensible site structure enables the content on your website to be retrieved, understood and indexed by search engines. A good structure allows quality content to boost the search engine rankings of your pages. In fact, organising your content coherently not only helps search engines, it also enables your site users to navigate your site with ease.
To summarise, here are some of the reasons why SEO is a must for your business!
- Cost-effective Marketing
- Increased Brand Awareness
- Increased Visibility and Traffic
- Return on Investment (ROI) – Trackable and Quantifiable results
Solid SEO is a definite plus for your marketing strategy in the long haul. Speak to our experts today for a free consultation!