What is your brand’s goal? Say it in a logo.

To sell a brand and create user loyalty, there has to be an intended message to a specific audience. When it comes to developing a brand, there are many key aspects that come to mind. Today, we are going to touch on the ‘logo’ aspect.

The logo is important because that is what will appear on nearly all the brand’s products and that is also how consumers can tell your brand and other brands apart. This tiny symbol is also a succinct and efficient way to communicate what your brand is all about.

This is why most brands take extra care when creating their logos and some even incorporate hidden meanings to stand out from the crowd, as well as to perhaps, build an emotional connection with consumers. Let’s take a look at some famous examples:

1. Nike

The word ‘Nike’ actually refers to the Winged Goddess of Victory, according to Greek mythology. Hence, the logo is derived from the goddess’ wings and the word ‘swoosh’, which represents the sound of speed, movement, power and motivation.

2. Baskin Robbins

The difference in colour between each half of the letters ‘B’ and ‘R’ symbolises the brand’s 31 flavours of ice cream, which is also its slogan.

3. Beats

The eye-catching logo embodies the brand itself by creating a design that represents the first letter of its brand name as well as its core headphone products.

4. Fedex

Since delivery giant Fedex prides itself on shipping with speed and precision, it has incorporated a hidden arrow to signify these aspects.

5. Adidas

The renowned sports brand incorporated these 3 stripes to represent a mountain, which conveys the obstacles and goals that people strive to overcome and achieve.

As you can probably tell, coming up with a logo that looks cool and resonates with consumers is quite a feat. Hence, our team of creatives are here to help you create a logo that is relevant and aligns with your brand goals.

Feel free to contact us to learn more.