6-Step Guide to Launching a Website

Launching a web presence is always an exciting time. In the buzz, do make sure your content is all in line by running through all details to ensure a worry-free launch!

1. Review and Proofread all Contents
Take adequate time to review all your content including imagery, text and videos (if any) to make sure the text is error-free and video plugins can play smoothly. You should already have done your keywork research and inserted the target keywords into different sections of the site to optimise your content strategy.
Also do your due diligence to check for copyright licensing issues and iron them out to avoid potential hiccups later on.

2. Responsive design
Design issues can be a real drawback for visitors to your site. Make sure your site looks swag on all browsers, resolutions and devices so that viewers are getting the full experience.
You could also test your website on smaller devices to test-check the visual layout, such as whether main content appears before supporting content, as they should. Make use available tools to debug your website prior to the launch so users will not be the ones to detect bugs!

3. Ensure functionality
Give a run-through of all details and features across your site! From lead generation forms to email signups, bookmarking of items and social sharing, the onus is on you to ensure optimised functionality. This is pivotal to the success of a website, since the user experience of prospects and customers will be much affected by how various dynamic and static features play out.
Whether you have engaged a web development agency or have an in-house team setting up the site, code optimisation remains an essential step to help you optimise and speed up the loading of your website.

4. Set up analytics
Placing Google Analytics or other packages on your site can help you improve your website in the long term, so do yourself a favour by installing these on every page! Analytic tools are incredibly useful in showing you the path your site visitors take, which pages are visited and how long they remain on your website. From scroll depth to navigation patterns, looking at your analytics give you valuable insights in understanding user behaviours and how they interact with you.

5. SEO techniques
Are unique page titles and unique meta descriptions in place for the big launch? Like the virtual equivalent of signages leading passers-by to your storefront, crafting relevant title tags and meta descriptions will help your page rank higher during search results and draw users to your site.
Showing up in search results will give you greater visibility and an impeccable edge over competitors.

6. Always back up your site
To thwart any potential malware attacks, make sure to set up site security (e.g. having a firewall) as well as back up your site regularly! Having that all-important copy of your website means you will be able to retrieve and resurrect your site in the shortest time possible in the event of any malware attempts, thereby instilling greater confidence in your customers.