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Agile allows mobile app users to iterate the app on each update and draws it closer to user preferences and habits.

The Agile methodology is a mobile application development and project management approach where mini projects of multiple sub-modules form the entire process. With each team in charge of each submodule to complete the entire cycle, processes including design, development, testing and delivery are better organised.

Some benefits of the Agile mobile app development approach include:

Speedier development

Akin to a jigsaw puzzle, the Agile model breaks down a mobile app project into smaller modules which are treated independently and handled by different teams. Such a methodical arrangement helps create a more streamlined app development process, as each complex task in the project is broken down into a series of shorter cycles.

Plus, each person on the team has a clear idea of what they need to deliver, the resources they can tap on and the ensuing deadlines; this understanding greatly accelerates the development process as each team can work on a particular aspect of the app independently and in parallel with the rest.

Minimised risks

App development is a dynamic process that takes up to months to come to fruition. With evolving market needs and trends, data collection and research sometimes becomes outdated even before the app is rolled out, necessitating changes to the initial app code. Agile approach comes in handy here, as teams can implement edits to any particular sprint to expand its scope, without worrying about the integrity of previous prints.

By updating the app with insights gleaned from more relevant and recent data, you can fine-tune your app to make it more market-friendly, improving its useability for your targeted audience.

Enhanced customer experience

People and collaboration are key catchphrases of the agile framework, and teams are encouraged to synergise not just within themselves but also to understand clients’ true requirements.

While the above illustrates how Agile mobile app development boosts productivity for developmental teams, it actually value-adds to the customer’s experience, too. Projects at different phases are presented to clients for review in multiple sprints, thus enabling greater transparency and allowing the core working teams to know if app development is on the right track, and make any adjustments before it can be launched with optimum bang!

Customisation

Another key advantage is customisation – technologies and tools can be integrated into app development, as can the project timeline, all these to the aim of delivering a user-centric solution for the end users. From beginning to the end, user involvement and feedback is given fair emphasis, so the final app that makes it to launch will be something that has been tried, tested and fine-tuned.

Higher ROI

Finally, one crucial advantage of the Agile methodology is the flexibility of launching the app using most basic app (MVP) before juicing it up with updates on each iteration. By opening up the app to public responses, crucial insights can be gathered and the app can gain a certain level of market recognition. Features can be adjusted for according to shifting market trends and consumer preferences, for improved ROI.