News & Insights

On an e-commerce website, the ultimate goal for businesses is boosting their sales profit. In order to garner sales, they would require customers to purchase their products and services. On the upside, putting up a product for sale on the web does help businesses gain exposure. Setting up an e-commerce website on the internet may be easy, but how do we do it on an international scale? There are more online stores being created by the minute, thus one must stay ahead of the competition.

We are living in a world where e-commerce and social media rule the World Wide Web. They were once brand new entities that were introduced a once younger us as strange entities. But right now, times have changed, and there are many e-commerce websites being set up as we speak. Thus e-commerce businesses have to up the ante by doing some promotions and branding in order to stay on top of the e-commerce mountain.

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.

Search engine optimisation is a vital aspect in the marketing of a business website, as search engine optimisation helps boost the website rankings on search engines. There are several ways to help boost a website’s rankings on major search engines such as Google. Superb SEO that is done on websites can just jumpstart a business website on the ladder to success.