Emotion Factor in Web Design

Through your website’s visual components, you can build positive and memorable brand impressions!

Read More


Switch to Agile project management to build a quality mobile app

Agile allows mobile app users to iterate the app on each update and draws it closer to user preferences and habits.

Read More


4 Ways to Make Your Mobile Application Speak to Generation Z

Understanding the quirks and behaviours of your mobile app users will give you greater insights on how to improve your app’s functions and attract them with personalised promotions.

Read More


A Few Guidelines for Creating an SEO-friendly Website

Search engine optimisation (SEO) is a way to improve your website’s rankings on search results, as major search engines such as Google have a ranking for websites which determines which comes up first during keyword searches.

Read More


How to Create an Effective Landing Page

Landing pages are informative pages purpose-built to convert visitors into leads, using a well-structured flow to guide users to take action.

Read More


Four Principles of A Good Website

In this digital age, an online presence is crucial not just in helping companies strengthen their credibility as a business, it also conveys a good first impression about your brand by instilling confidence and professionalism.

Read More


Swim, not sink: How micro businesses can cope with Covid-19

Companies can no longer expect the same results by sticking to the tried and tested.
The impact of Covid-19 has been particularly severe on small businesses and SMEs everywhere, and Singapore is no exception. As we contemplate the post-Covid world, staying agile and adapting appropriately to the evolving situation will be crucial in helping organisations find their footing, ensure business continuity and perhaps even open up new opportunities.

Read More


6 Essential Features of Mobile Apps to Make Yours Stand Out

Beautiful and functional with a distinctive colour palette and a simple, friendly app icon – what’s not to love?
Thinking of building a mobile app or integrating one as part of your business? Here’s a quick run-through of six key pointers to attract users to download and keep the app on their phone screens!

Read More


E-Commerce: 10 Simple Tips to Secure Your Website Against Hackers

We often hear about website hacks, login credentials or confidential information being stolen from sites. As the threat of data breaches and cyber invasions grows, the stakes are especially high for e-commerce businesses, given that their customers’ payment details are transmitted virtually during transactions.

Read More


Unforgivable Mistakes Made in Social Media Marketing

Ever since the internet boom back in the 2000s, it can be observed that major social networks such as Facebook and Twitter allows individuals to connect with other web users socially over the internet. Today, businesses have also incorporated this advantage into their online marketing strategies, such as creating a Facebook page for their company, with an attempt to connect with their target audience.

Read More